In Indiana, A Stylist Jazzes Up Cookie-Cutter Construction

In Indiana, A Stylist Jazzes Up Cookie-Cutter Construction

When purchasing your first home, you oftentimes want it all. Your laundry list of must-haves tags along to every showing, a reminder that the potential house has to be in the right neighborhood, look a certain way, and be the perfect price. Finding a needle in a haystack can be challenging, though, and when push comes to shove, sometimes being flexible ends up working out in ways you never imagined. Such was the case in 2013, when interior stylist and blogger Heather Jorde and her husband Connor set out to buy their first home together. Letting go of their hope of owning a quirky, older home in Indianapolis, IN led them to a dream in disguise: new construction.


This disguise came in the form of bland furnishings and little personality, but those aspects actually served up such a rare opportunity that the couple gave it a shot. The home was a blank canvas where they could let their imaginations run wild. Heather and Connor’s greatest out-of-the-box thinking comes to life in the entryway and their daughter Charlie’s nursery. The “cookie-cutter” entry sings thanks to a snazzy, hand-painted graphic. Its modern shape and rustic decorations both combine Connor and Heather’s styles and set the tone for the rest of their Scandinavian-inspired abode. Follow this stylish entryway’s staircase, and you’ll find more one-of-a-kind surprises, including Heather’s DIY pièce de résistance: the stenciled wall in her daughter’s room. This fun tree design is accompanied by a DIY hanging clothing rack. It simultaneously solves the room’s storage issue and gives the home yet another enviable, custom touch.


While this Midwestern home boasts endless pretty moments, it’s the sentiment behind each one that truly makes this house special. Every tweak was designed to bring the family closer together, creating a space that keeps them smiling and laughing. Click through to see exactly how Heather and Connor have made this newly-construced home work for their family and stand out in a sea of sameness. Enjoy! –Garrett


Photography by Heather Jorde



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